Greet the day with the confidence of a credit union starting a coffeehouse!
In 2022, Vibrant Credit Union launched Vibrant Coffeehouse and Kitchen, a coffeehouse and casual-dining establishment, both as a member perk (you get 20% off when you pay with a Vibrant-issued card) and a way to introduce new people to the brand.
Vibrant Coffeehouse and Kitchen website (content strategy, content development, writing)
Careers landing page on website (am I the only person who has that dream?)
Promo for a free in-store giveaway
Promo for obligatory pumpkin spice-flavored beverages
Concept for bag design for 1935 Blend (the name was chosen by someone else; my assignment was to make the name meaningful to an external audience)
Outdoor signage for grand opening
Bag concept for house blend
Promo for seasonal drinks (product naming, descriptions)
Dream job: Naming and describing every single item on the menu. These are a few of my favorites.