St. Francis Hospital & Health Centers
Advertising campaign
Advertising campaign
This hospital campaign tries to have it all: to position St. Francis as an innovative, leading-edge medical center with a staff that sees patients as individuals and a mission bound to its Catholic origins (high-tech, high-touch, high-religion). For this campaign, we focused on what individual patients want from a hospital: doctors who listen, doctors who are aggressive and committed to restoring health, doctors who are open, honest, and communicative. While the visuals are aspirational and contemporary, the body copy is all about personal experience.
