IU Health Center Postcard Campaign
Number four in a series
Number four in a series
Ask an Indiana University student about the campus Health Center, and the first thing you'll hear is something like this: "I went in with a cold and they told me I was pregnant." Students are required to pay a health fee each semester, yet relatively few choose to get their healthcare on campus.
As part of a major re-branding initiative, we developed a series of postcards for students that positioned the Health Center as friendly, trustworthy, and convenient. This postcard promotes the Center's mental health counseling clinic and was distributed about two weeks before finals began.
As part of a major re-branding initiative, we developed a series of postcards for students that positioned the Health Center as friendly, trustworthy, and convenient. This postcard promotes the Center's mental health counseling clinic and was distributed about two weeks before finals began.
