MBA Viewbook
Primary recruitment piece for Indiana University Kelley School of Business MBA Program
The Kelley School sees its MBA program as a transformative experience. Students enter the program as smart people who are dissatisfied with their careers. In two years, they gain the knowledge, work experience, and leadership skills to take on roles in new industries, at bigger companies, or in positions of greater responsibility than they held before.

Our goal with this piece was to reach potential students at that moment of dissatisfaction, when they begin exploring the MBA as a way to move to the next level. Our message is affirmative: You are ready.
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